Your blog is a vital tool in your complete marketing campaign. It’s your chance to talk one-on-one with new and current customers, unfiltered and uninterrupted. When you make it part of a multi-pronged approach that combines with social media, email campaigns, and a smart website, you can build a powerful brand identity that spurs growth.
The key to a successful blog is two-fold:
It’s that simple. Write well, and write often. Pick good topics, weave a story around them, and link them back to your website, into your social media presence, and throughout your email program. Lather, rinse, and repeat!
The writing team at RH+M3 can put you on a strict editorial calendar that schedules all facets of your blogging routine. We can show you how to keep ideas moving from strategy to planning, then into the drafting, editing, proofing, approving, and publishing stages. Once we build a customized process around your strengths and time constraints, our team will make your writing look polished and professional.
Better yet, you won’t be blogging out of desperation, posting something just for the sake of posting. We know how busy your time is. Let us do the heavy lifting so you can tend to what’s important.
Blog posts come in a variety of flavors:
Discuss in detail your top skill, product, or service
Reveal plans for expansion, upgrades, or scheduled interruptions
Inform your readers about your motivation to excel with a new service
Talk about your approach to customer care, with vignettes from your career
Advertise a discount coupon that promotes your business
Review a new product, app, or device that could impact your customers
The list of potential blog posts is almost unlimited. What counts is how you create content with a purpose, tying everything together with Tweets, blogs, emails, social media, and more. Then you need a constant stream of information for your customers to consume.
Get in touch with us today to learn how you can start building a better blog. The sooner you get started, the sooner you start reaching the customers you need to grow in today’s economy.