LavaCon Recap and Calling In The Ghostbusters
There were so many memorable presentations at #lavacon2014 that I felt saturated. Content is King! Make a plan! Try new tools! It was energizing to be in the middle of it. The program was like an intellectual menu that stretched the mind. One session still stands out for me, and I don't want to let go of it yet. Bill Swallow had a great Halloween-themed talk on "Content Strategy vs. The Undead." He used our favorite phantoms as metaphors for all the different chaos agents at
LavaCon Day One
LavaCon 2014 is off to a great start, dispensing tips and tricks for content creation, user experience, social media, and much more. Jack Molisani, the executive director, continues to assemble a "Who's Who" lineup of speakers, and as content creators here at ThinkRHM3, it has been fun to hear insights from so many experts. Just checking the program and figuring out where to go has been a challenge. The two keynotes were fun. IBM's Andrea Ames pumped us up to create our own f
LavaCon
The center of the technical communications world will be in Portland, Oregon starting October 12, 2014, as the LavaCon Content Strategy and User Experience Conference comes to the Rose City. Organized more than ten years ago in Hawaii by Jack Molisani, LavaCon started as a regional conference for the Society for Technical Communication (STC). I was there with Jack as his loyal program manager, and I’ve watched him grow LavaCon into an annual festival of best practices and top
Build a Better Blog
Your blog is a vital tool in your complete marketing campaign. It’s your chance to talk one-on-one with new and current customers, unfiltered and uninterrupted. When you make it part of a multi-pronged approach that combines with social media, email campaigns, and a smart website, you can build a powerful brand identity that spurs growth. The key to a successful blog is two-fold: Good writing Constant updating It’s that simple. Write well, and write often. Pick good topics, w
Time to Invest in Your Website (again)
Like waves on the beach, your website should constantly bring in new customers. Each time you refresh your site with a new blog post, an updated sales event, or other fresh messaging, your efforts should be rewarded and measurable. If that doesn’t sound like your site, then you need to invest in your website again. Maybe you have been burned in the past with sub-standard work or cost overruns by a contractor that over-promised and under-delivered? Let the experts at RH+M3 sho
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