Email is a cheap, effective way to build your customer base, but it requires some simple planning steps up front and a consistent, coherent approach. You don’t want to end up in someone’s spam folder because you weren’t able to hook them with your message, and you don’t want to intersperse brief, hyperactive periods with long droughts where you don’t have any activity. In this blog post, we’ll describe how to create an energetic email campaign that reaches out and touches you